Electric Love

Join us July 26-29, 2018 for the fourth Electric Love Music Festival. Featuring World Class DJ's & Live Bands on 5 custom stages with state of the art audiovisual experiences in a family-friendly environment. This four day transformational music & arts festival was ranked as one of BC's 5 Best Electronic Music Festivals by the Georgia Straight in 2017. Our picturesque location in Agassiz, British Columbia provides the perfect setting for all to #danceandbefree. 


A cube is a geometric, three-dimensional shape. Each of the six square faces is equal and creates a steady, strong but predictable form. However, what happens when somebody managesto see beyond the ordinary shape?  
What happens when a person starts to treat this cube as a Rubik's Cube, and create a complex and creative new form? This might be exactly the case of Cubixx, aka Mattias Sperlich.  
Sperlich was born and raised in Berlin, Germany, and was deeply influenced by the growing Electronic genre boom that emerged after the wall broke down. He bought his first vinyl when he was 16 years    old (Cosmic Baby - '+') and was fascinated with the new sounds, especially the ones that came from Eye Q and Hard House records.  
He had begun to explore his mixing skills in 1993, and realized it will take many hours of hard work for him to figure out how to master the DJ art form. But Sperlich was too stubborn to give up,         and his persistence in achieving perfection made him practice like a maniac for the next 2 years.  
After endless months of practice, Sperlich could mix from his sleep, and that was the time to get out of the bedroom and into the dance floor. His DJ name at that time was Cubic, and he performed all over Germany with the new Techno sounds. 
In every person's life there is a turning point, something that changes the whole point of view on life, career and the future. For Sperlich it was the birth of his son in 1999, which made him rethink the whole idea of being part of the music industry. He wanted to get more 'serious' and so he went to study Media Design for Picture and Sound, where he graduated in 2005. 

In 2005 Iono Music was born in an attempt to bring a fresh, innovative and creative new label.  Having a stable and independent ground from his other career; Sperlich was able to run Iono in his vision  of high standards and originality. Being a devoted family guy in his personal life, he knew it is the best way  to operate a project that is dear to his heart, and so he implemented it in Iono Music as well.  

The overwhelming success of Iono Music was  a clear sign that this kind of label was missing in  the Psychedic Trance music industry.  
It was also a sign for Cubixx that he needs to  devote huge amounts of energies in order to grow  his new baby, into a prof-essional living organism.  
Being the mother and father of Iono Music, Sperlich  is juggling between being a label manager, A & R and  a Booking Manager, to keep a clear and consistent  musical agenda that benefits the whole family.    

Today, Cubixx has mastered his Rubik's Cube, turning it each time into a different direction while preserving  the main structure that keeps him strong and secure. In a never ending quest for excellent music for Iono Music and his DJ sets, he evolves and conquers new regimes, but never forgets to keep his legs on the ground.